How much should a model charge per day?

There is no single number. Price the shoot fee (the day’s work) separately from usage (the right to exploit the images), and usage swings the total by multiples depending on media, term, territory and exclusivity. Agreeing only on “a day rate” leaves you nothing to point at later.

Updated 2026-08-30

Two separate amounts

Shoot fee — how many hours on the day. Half-day and full-day are the usual units, and overtime beyond eight hours is normally priced separately.

Usage fee — where the images run, for how long, in which territories. Own e-commerce for six months and worldwide out-of-home for two years are not remotely the same job, even if the shooting day is identical.

What to settle before quoting

Shooting hours and overtime terms · media · term · territory · category exclusivity · travel and meals · payment date.

A number quoted before those seven are fixed is not a number you can compare to anything.

How PODIANE handles it

A paid casting cannot be published without stating the fee. Listings that say “paid” and leave the amount blank are half of the distrust in this industry.

Media, term, territory and exclusivity are required fields in the contract, and the parties can agree in advance that the fee is still paid if the shoot is cancelled.